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商品編號： 9-108-006 出版日期： 2008/03/17 作者姓名： Campbell, Dennis;Kazan, Brent 商品類別： Operations management 商品規格： 22p 再版日期： 地域： China;Hong Kong SAR;Singapore 產業： 個案年度： -
商品敘述：
In November 2006, Symon Bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La''s rapid expansion strategy. There were three major issues at hand: (1) the company was expanding into high-wage economies in Europe and North America; (2) the company was expanding its presence in China--a country where front-line employees were not used to exercising decision-making authority; and (3) newcomers in the Chinese hotel market were poaching Shangri-La''s staff and driving up wages in historically low-waged markets. As a COO, Bridle needed to ensure that Shangri-La''s signature standards of "Asian Hospitality" were maintained during this expansion.
涵蓋領域：
Business models;Competitive strategy;Delegating;Strategy execution;Business expansion;Growth strategy
相關資料：
Case Teaching Note, (5-112-090), 11p, by Dennis Campbell
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